Know what’s working in your growth, and why.
I’m Rohan. I’ve worked on growth across every stage of the funnel, at companies backed by NEA, Lightspeed and Elevation Capital.
Companies I’ve worked with
Branch
FrontRow
Cintana Education
Grayscale Ventures
$4B
Branch’s valuation when it raised $300M
Source: Branch, Feb 2022
100,000+
apps and brands on Branch since it launched in 2014
Source: Branch, 2026
330,000+
students across 32 universities in 27 countries, in the ASU-Cintana Alliance
Source: Cintana Education, Sep 2026
2M
downloads of FrontRow, and 250,000+ paying learners
Source: FrontRow’s co-founder in YourStory, Oct 2023
Most founders build growth one piece at a time
It usually starts with a performance marketer, because ads feel urgent. Then a freelancer builds the landing page, an agency takes paid social, and a dashboard tool arrives, followed by a second one when nobody trusts the first. Each piece makes sense on its own, and nobody owns the joins between them.
So you’re spending on growth and can’t tell what’s working. Every hire, channel and tool decision still ends with you, and it’s easy to start doubting yourself. You shouldn’t have to hire six specialists to find out what’s broken.
Where does your funnel leak?
Five stages, in the order a customer meets them. Each one has its own page in the library: what I did at that stage, where, and with what.
Acquisition
01
Every stage after this one inherits the people this one brings.
Activation
02
Doubling activation is usually cheaper than doubling acquisition, and it makes the same spend worth more.
Retention
03
A flat retention curve is the only growth that compounds. Everything else is a bucket with a hole.
Referral
04
Referred customers churn less and are worth more over their life, and it is the one channel that gets cheaper as it grows.
Revenue
05
CAC payback is the number that decides whether growth is an investment or an expense.
The toolkit, stage by stage
The tools I use at each stage, and where I used them.
Results, with the numbers
The companies, and what I did there
I’ve headed growth side by side with the founders of companies like these.
The mobile linking platform behind apps like Reddit, Instacart and NBC.
Founded at Stanford by
Alex Austin, Mada Seghete, Mike Molinet and Dmitri Gaskin
Backed by
NEA, Founders Fund
Founders Fund led its 2016 round
What I did
Owned demand generation across paid, lifecycle and the website, and built the reporting the team ran on.
Artists who taught on FrontRow
Suresh Raina
MortaL
Dharmesh
Raftaar
Punit J. Pathak
Divine
Amit Trivedi
Biswa
Varun Grover
Founders of the companies I’ve worked with
Alex Austin and Mada Seghete
Branch (both Stanford)
Ishaan Preet Singh and Mikhil Raj
FrontRow (IIT Delhi; Forbes India 30 Under 30, 2021)
Doug Becker
Cintana Education (founder of Laureate Education)
Neelesh Soni
Tectonic (formerly Myntra and Flipkart)
Abhisek Datta
SafeDep (formerly Chargebee)
Dhruv Agarwal and Jayant Bhawal
Middleware (formerly Maersk and Uber)
Rukmangada Kandyala
Testsigma
What I’ve learned, written down
The frameworks I use, teardowns of the books founders read, and notes from the work, sorted by stage of the funnel, each with where I’ve used it. Free to read.
Every number on this site has a source, and every write-up says what didn’t work.
Building growth one piece at a time costs months of hiring, and money spent on growth nobody can read. When the stages work together, you know what’s working, and why.